Apply to skin you want to protect by scraping out a small amount and rubbing between fingers to warm up and then spread on skin rubbing in thoroughly. Safe for most though you may want to test a small section on your inner forearm to see if any of the essential oils cause an allergy if you have sensitive skin.
In cold weather, if you find your balm is too firm, you can use your nail to scrape out the balm. If it's really too firm, use a blow dryer to warm up the balm prior to scooping. Remember to rub the beard balm between your palms until it softens up and distributes evenly throughout your palm and fingers.